"Sales Promotion is essential reading for any practitioner needing to stay on top of their game " Edwin Mutton, Director General Institute of Sales Promotion "Manages to make the subject interesting, readable and informative " Incentive Today "Should be prescribed reading for all consultants from account director оззмп down, and all promotion personnel from marketing manager down " Marketing magazine Формат: 15,5 см x 23,5 cм 4 edition Авторы Roddy Mullin Джулиана Камминз Julian Cummins.  В книге вИздательство: Kogan Page Business Books, 2008 г Мягкая обложка, 320 стр ISBN 978-0-7494-5021-2 Язык: Английский.