This book arises from an event on the future of banking which included leading figures in the industry It addresses current trends influencing competition including globalization, market structure, technology, and demographics and how these will impact upon companies and their organization, business opportunities, revenue streams, branding, оззиб and customer behavior It will also show banks how to develop strategic initiatives for future competition This will represent essential thinking for the banking and financial services industry Автор Джозеф А ДиВэйнна Joseph A DiVanna.  Размер 7Издательство: Palgrave Macmillan, 2004 г Твердый переплет, 224 стр ISBN 1403911266.