Book DescriptionIn a series of nine chapters, the Stanley's build a framework to a successful retail operation by explaining the importance of creating a successful relationship with customers At the end of each chapter, they have included a three-point course-of-action and room to construct an individual battle plan for a particular business оззгч While the Stanley's are clearly passionate about their views, they have written the book in a folksy, conversationalist manner It tells an uncomplicated message that, in many respects, is just good old-fashioned common sense The book is based on sound logic, underpinned by the Stanley's vast depth of knowledge, and most small business people will find benefit in the dozens of suggestions and advice tips It explores a lot of the myths surrounding the retail industry and also deals with the changing world where new technologies are occurring every day "It's a time of change and in times of change leaders emerge and show us the way forward," the Stanley's write "Your role is to be one of these leaders " There can be no doubting Stanley's leadership qualities in the retail consultancy field He has been talking and writing about it all over world for more than 25 years, and he is now a much sought after speaker across Europe, Australasia, the Americas and South Africa With this depth of experience and knowledge, Stanley and his wife Linda write with authority And yet, theirs is a simple message your business will improve if it lifts the standard of its customer service.  Icewind2005 г ISBN 0975011812.